For my first time working with a hotel, it was a rebranding project. A significant undertaking for an established establishment...

Unveiling the downfall of Root Café. Advice for African entrepreneurs Around me, the question has been raised several times.

Simon Sinek has theorized the Golden Circle. As a reminder, Simon Sinek is a British author and speaker who popularized...

Hello to you! Yes, you, who are deeply involved in NGOs or wonder how these organizations manage to touch you...

Illustrations: We live in a world where images reign supreme. Instagram, Facebook, ads on the streets... everywhere you look, you're...

Generation Z, born between the late 1990s and the mid-2010s, is redefining the rules of consumption.

In the business world, especially for small and medium enterprises (SMEs), standing out is vital. But how do you ensure...

When it comes to very small businesses (TPE), one often envisions the local corner store, the family-owned hair salon, or...

This article highlights the case of Jengi Expeditions, an ecotourism company under the umbrella brand of Africa Travel Management. It...

Discover the reasons behind Muslims' invisibility in advertising in Cameroon. A thorough study of this underexposed reality

This text provides an overview of the various Communication Strategies used by consumer brands during the year-end holidays, emphasizing their...

Optimize the international schools communication in 2024 with our practical advice. Learn how to improve your communication strategy to attract...

As a communication consultant, I present a targeted strategy for WildAid 2024 campaign "No Pangolin on My Plate," developed with...

Discover how to turn your story into a powerful brand with Mr. Africa. Explore the power of personal branding for...

As a branding specialist and occasional logo designer, I am often asked about my logo creation process.