Illustrations: We live in a world where images reign supreme. Instagram, Facebook, ads on the streets… everywhere you look, you’re bombarded with images.
Illustrations: a real deal for non-profit communications Read More »
Hello to you! Yes, you, who are deeply involved in NGOs or wonder how these organizations manage to touch you right in the heart. Have you ever grasped the magical power of storytelling? If this term seems a bit unclear to you, hold on, I’m going to take you on a little journey into the heart of this ultra-powerful communication strategy.
Storytelling: the superpower of NGOs Read More »
Simon Sinek has theorized the Golden Circle. As a reminder, Simon Sinek is a British author and speaker who popularized various concepts applicable from strategy to organizational management, including the concept of the Golden Circle.
Why does ‘How’ take precedence over ‘Why’ in Africa: rethinking branding Read More »
Unveiling the downfall of Root Café. Advice for African entrepreneurs
Around me, the question has been raised several times.
Root Café: the Rise and Fall of a dream venture Read More »
For my first time working with a hotel, it was a rebranding project. A significant undertaking for an established establishment with a well-known brand and, above all, a rich history.
Hotel Branding: my feedbacks for creatives and brand managers Read More »
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