Rebranding, Logo Design, Brand Identity, Brand Voice
African American Academy, part of the ACE (Afro Centered Education) network, is an international school that has been operating in Cameroon and Burkina Faso for over ten years. The school needed to build a strong brand that would inspire confidence in its quality education and proven success model for children. The task was to create a brand identity to reinforce the positioning as a benchmark international school, and then to align all brand elements, including the buildings, with this identity.