The VCWC 2024, the Veterans’ World Cup, will take place in Kigali, Rwanda. To ensure effective promotion of an event of this magnitude, the Makrea team and I traveled to Kigali to immerse ourselves in the local atmosphere and understand the event’s unique context. We then developed a standout brand identity and comprehensive branding strategy that reflect the scale and significance of the tournament, positioning it as a prestigious and memorable event for participants and spectators alike.